Who it’s forSales teams selling to farms
PropelMapper for sales teams selling to farms
PropelMapper keeps every contact, relationship note and opportunity on the place it belongs to, with Gmail or Outlook mail matched to the contact.
Used by field teams at
The account is the farm
Your customers are farms, not office parks. The buyer runs a hog site at the end of a gravel road, a cow-calf operation two counties over or a family farm with several barns and one person who signs. In PropelMapper the account is the farm, and every contact, note and opportunity hangs off it.
Run your pipeline on a sales board, or build a board for a product trial, with every card tied to its farm and contact. A rep moves the card by hand when the deal moves, and anyone on the team can open the farm and read the history behind it.
When a rep records a farm call or a conversation at a trade show booth, the follow-up becomes a task and the note lands on the account. Gmail or Outlook mail is read, never sent, and lands on the same contact, so the next call starts where the last one ended.
Atmosphere Global sells its own cleaning and biosecurity products to swine and livestock operations, mostly at trade shows, and runs its customer relationships in PropelMapper.
Farm call: what the rep said and what the account shows
“Stopped at the Hendricks hog site. The manager wants pricing on the barn disinfectant for all three sites and a sample before the next wash. I said I would call back Thursday with the numbers.”
Farm call - Hendricks hog site
At a glance
The site manager asked for pricing on the barn disinfectant for all three sites and a sample before the next wash.
Task: call back Thursday with the pricing and arrange the sample.
Observations
The site manager asked for pricing on the barn disinfectant for all three sites and a sample before the next wash.
Task: call back Thursday with the pricing and arrange the sample.
After your review
Example account: Prairie Agronomy
Who it’s for
Sales teams that sell animal health, biosecurity, seed, crop inputs or equipment to farms, and the sales leads who run them. Insights shows which customer farms had a visit this month and which are due.