The evening write-up,
before and after.
Hear how the evening changed, straight from the farm managers, crop advisors, or sales team living it.


Notes on the go, a night at the desk, a report that lands days later.
"I can do this while I'm driving in between ranches, because that's all the time we have. There's no extra time. Sun up to sun down, we are working."
Mike Marshall, Crop Advisor, Agricultural Advisors
"I had to have my notes open on a different screen, and I'm rereading my notes here, I'm reading them in the report, and I'm tweaking little bits and pieces of language."
Jim Goss, Farm Manager, Peoples Company
"It just takes our managers a lot of time to put this stuff together. And then we spend a ton of time having to review these and go through them."
Kyle Walker, Head of Farm Management, Peoples Company
Peoples Company · Iowa Twenty-five farm managers. Portfolios of up to 85 farms. Evenings they no longer spend writing.
Peoples Company manages farmland across the Midwest for absentee owners. Their managers talk through each visit where they stand. An assistant sees the reports come in and finishes the client copies before the manager is back at the office.
farms visited and documented in one day, July 2nd
to review nine or ten visits, down from three hours
client reports finished by an assistant before the manager is home
"On July 2nd I did 31 locations in one day."
Jim Goss, Farm Manager. 85 farms, 38th season.
"For us, it's awesome because then we can really go out and just do our job. We don't spend our life writing reports."
Jim Goss
Agricultural Advisors · California Five advisors. Three hundred client reports a week. Fifteen to twenty stops a day in season.
A specialty crop advisory firm in the Sacramento Valley. Advisors record between ranches, an office assistant edits and sends, and the client gets a report the same day.
"I do like the distance feature. As far as the mapping is concerned, that does help me. I don't have to search, I can click on the ranch that I'm at."
Mike Marshall
Atmosphere Global · Illinois A livestock nutrition sales team that lives at trade shows.
Fifteen to twenty shows a year, about 500 customers, and a principal with ten hours of windshield time between them. The team records a note about a customer and the account is up to date before the next conversation.
"It just helps my dad be able to see everything in a very broad overview on an account. We couldn't do that. It was contact by contact, which was really frustrating. This is much, much better."
Rachel Cooper
Prior tools came and went. This one stuck.
"We have had a lot of trial runs with different products over my eight years at Peoples Company. I'm always hesitant to invest a lot of time into them. This is something where I'm like, okay, I think this will be here to stay. Makes our lives a lot easier, does good reports."
Peter Isaacson, Peoples Company
"We come up with these things and then you guys make it happen."
Kyle Walker, Peoples Company
Your first visit this week.
$99 a month for one advisor. $80 a seat for teams of 5 or more. Pay monthly and cancel anytime.
Prefer to talk it through first? Talk to us